Helsingborg, Sweden, 25 December 2024 – VILOX, a technology company specializing in flooring and furniture installation solutions, today addressed the recurring pattern of behavior demonstrated by Mohawk Industries, Inc. towards emerging competitors, including VILOX, and highlighted its similarity to past conduct against other industry entrants.

As mentioned in a press release published by VILOX on December 21, a globally recognized law firm has assessed actions of Mohawk and its subsidiary Unilin concerning anti-competitive practices within the flooring market. VILOX believes these actions form part of a broader strategy aimed at suppressing competition and hindering innovation in the flooring locking technology sector, where VILOX offers its solutions.

The pattern of behavior shown in the assessment is not unprecedented. Mohawk/Unilin allegedly engaged in similar conduct against i4F, another competitor, in 2018/2019. Public statements and press releases from that period (such as “I4F calls Unilin’s allegations anti-competitive propaganda” published by fordaq.com on April 6, 2018, and “I4F is calling Unilin’s action improper scare-mongering, and an outright attack on free trade as well as freedom of choice” published by floordaily.net on March 26, 2019) demonstrate tactics consistent with those currently experienced by VILOX. These actions, in VILOX’ view, are designed to undermine the credibility of new market entrants, which hurts flooring companies and end-consumers, and slows down technological advancement.

VILOX remains committed to challenging anti-competitive practices that seek to stifle innovation, inflate prices, and limit customer choice. The company will take all necessary measures to protect its integrity, its partners, and the broader industry from misleading and obstructive behavior.

List of referenced articles

https://www.fordaq.com/news/I4F_Unilin_57193.html
https://www.floordaily.net/flooring-news/unilin-files-case-against-unlicensed-resilient-imports-i4f-refutes